Nazreen Saleem
Co-founder · Operations & bakery
Started baking at 8, kept going through three continents and a bachelor's, came back to India in 2014, formalised Platestory in 2017. Has run the kitchen full-time since 2023.
Our story
Started in 2017.
Two kitchens, two co-founders,
eight years of baking.
Platestory began with Nazreen, age 8, in a kitchen learning what made a cake worth eating. She kept baking through school, through travel across three continents, through her bachelor's. By 2014, back in India, she was baking for friends often enough that "often" turned into a side business. By 2017, it was Platestory.
Co-founders
Vamsi Bhogi
Co-founder · IIT Madras · tech, creative, growth
Built Real Tycoon (a marketing agency where Nazreen also worked). Exited Real Tycoon in 2020, spent the next years across healthtech and early-stage investing. Joined hands with Nazreen full-time on Platestory to build the systems, the tech, the way you find us online.
Through those years Nazreen also worked at Real Tycoon, a marketing agency Vamsi was building. Both of them exited Real Tycoon in 2020. Vamsi spent the next few years across healthtech and early-stage investing. Nazreen kept the Platestory kitchen running on weekends and the occasions that mattered.
In 2023, Nazreen went full-time on Platestory. Vamsi joined to build the systems, the tech, the way you find us online. In 2025, the second kitchen opened in Hyderabad's Hafeezpet.
Today: two kitchens, two co-founders, 6,200+ cakes delivered, one number to call.
"Every day, the same question. Can we bake something new, something better, something unique. Something a person will remember years from now. That is the agenda. The most number of unforgettable cakes in the world."
Nazreen Saleem, Co-founder
Our promises
Five things we hold ourselves to.
- 01
300 cakes a month, per kitchen. Then we stop.
Every cake gets the time it needs to be worth the moment. When the month's slots are full, we close the books and reopen the next month. Your Saturday cake actually arrives Saturday morning, not 'around the weekend'.
- 02
Real & original ingredients. No shortcuts, ever.
The butter, chocolate, flour, fruit, and cream in your cake are the same things you would buy if you were baking it yourself. No mixes, no substitutes that 'look the same'.
- 03
We deliver within 150 km of each kitchen.
Through our partner network: anywhere within 150 km of Anna Nagar (Chennai) or Hafeezpet (Hyderabad). Outside that radius, we say so upfront instead of accepting an order we cannot keep.
- 04
A full eggless menu, baked separately.
Eggless is not a substitution. It is its own recipe set, baked in its own session on its own surface. No cross-contact, no shortcuts. Same flavours, same quality bar.
- 05
Hand-baked, no freezer, ever.
We do not stock frozen sponges. We do not have a 'ready cake' shelf. Sponges cool overnight, buttercream is made the morning of, the cake leaves the kitchen the same day it reaches you.
The team
People who actually bake your cake.
Chennai kitchen
- BBalaji, Senior Baker
Balaji
Senior Baker
- SSurya, Senior Baker
Surya
Senior Baker
- DDhanu Shri, Junior Baker
Dhanu Shri
Junior Baker
- NNivetha, Cake Artist
Nivetha
Cake Artist
- MManikandan, Junior Baker
Manikandan
Junior Baker
Hyderabad kitchen
- YYovan, Senior Baker
Yovan
Senior Baker
- MMuthu, Baker
Muthu
Baker
- NNithya, Junior Baker
Nithya
Junior Baker
Come visit either kitchen.
We don't do walk-in cake purchases, but if you're planning a wedding cake or a corporate order, we'd love to show you around and let you taste through a few flavours.