We collect what we need, nothing more.

Two buckets.

You give us. Name, phone number, email, delivery address, occasion notes, dietary preferences, your shortlist of cakes, your cart contents, and anything you write in a form or send us on WhatsApp.

Your browser gives us. Device type, screen size, the page you came from, the city we detected from your IP, and basic analytics like which products you viewed. We do not buy data about you from anyone.

Your shortlist, your cart, and your profile draft live in your browser's localStorage. We do not see them until you submit a form. Clearing your browser data wipes them entirely.

• To bake your order, route delivery, and confirm timing.
• To send order updates on WhatsApp and email (transactional, not marketing).
• To answer questions you send through forms or messages.
• To improve the website (which pages people get stuck on, which cakes shortlist most).
• To meet legal obligations like GST invoicing and consumer-grievance redressal.

Only the people who help us bake and deliver:

• Cashfree for payments. Card and UPI details go straight to them, never touch our servers.
• Meta WhatsApp Business for order updates and replies.
• Resend for transactional email.
• Our internal sales tool (Nerve) hosted on Railway in Mumbai.
• Delivery partners only for the delivery window, with phone and address.

We do not sell your data. We do not share it with advertisers. We do not use it to train AI models.

• Order records: seven years, because GST law says so.
• Marketing list (if you opt in): until you unsubscribe.
• Browser localStorage: until you clear it.
• Form drafts that did not submit: 30 days, then deleted.

We use three kinds of cookies, all strictly functional.

• ps_city remembers which city you chose so we do not ask again.
• Session cookies keep you signed in while you check out.
• Analytics cookies count visits anonymously. We do not run third-party advertising cookies.

You can email us to:

• Ask what we hold about you.
• Correct anything wrong.
• Delete your account and history, except records GST law requires us to keep.
• Export your data in a machine-readable file.
• Withdraw consent for non-essential communication.

We will reply within 30 days. No charge.

Per the Information Technology Rules, 2011, our designated grievance officer is:

• Vamsi Bhogi
• Email: admin@platestory.in
• Phone: +91-63791-60367 (10am to 6pm IST, Tuesday to Sunday)
• Post: Ground Floor, A-95, 3rd Cross St, A Block, Anna Nagar East, Chennai, Tamil Nadu 600030, India

The site is intended for users aged 18 and above. We do not knowingly collect data from children under 18. If a parent or guardian believes their child has shared data with us, write to admin@platestory.in and we will delete it.

If anything material changes, we update the date at the top and email anyone with an open order in the last 90 days. Smaller wording fixes happen quietly.